Strategic market segmentation how to market to the rich, the middle class and the "masa"

Strategic market segmentation how to market to the rich, the middle class and the "masa"

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Dettagli Bibliografici
Autore principale: Roberto, Ned
Natura: Libro
Lingua:English
Pubblicazione: Makati City Lifecycle Press c2002.
Soggetti:
Marketing.
Social aspects.
Marketing research.