Strategic market segmentation how to market to the rich, the middle class and the "masa"

Strategic market segmentation how to market to the rich, the middle class and the "masa"

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Bibliografiska uppgifter
Huvudupphovsman: Roberto, Ned
Materialtyp: Bok
Språk:English
Publicerad: Makati City Lifecycle Press c2002.
Ämnen:
Marketing.
Social aspects.
Marketing research.