Strategic market segmentation how to market to the rich, the middle class and the "masa"

Strategic market segmentation how to market to the rich, the middle class and the "masa"

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Bibliografske podrobnosti
Glavni avtor: Roberto, Ned
Format: Knjiga
Jezik:English
Izdano: Makati City Lifecycle Press c2002.
Teme:
Marketing.
Social aspects.
Marketing research.