APA (7th ed.) Citation

Roberto, N. (2002). Strategic market segmentation: How to market to the rich, the middle class and the "masa". Lifecycle Press.

Chicago Style (17th ed.) Citation

Roberto, Ned. Strategic Market Segmentation: How to Market to the Rich, the Middle Class and the "Masa". Makati City: Lifecycle Press, 2002.

MLA (9th ed.) Citation

Roberto, Ned. Strategic Market Segmentation: How to Market to the Rich, the Middle Class and the "Masa". Lifecycle Press, 2002.