APA (7th ed.) Citation

Levinson, J. C., & Godin, S. (1994). The guerrilla marketing handbook. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Levinson, Jay Conrad, and Seth Godin. The Guerrilla Marketing Handbook. Boston: Houghton Mifflin, 1994.

MLA (9th ed.) Citation

Levinson, Jay Conrad, and Seth Godin. The Guerrilla Marketing Handbook. Houghton Mifflin, 1994.