Levinson, J. C., & Godin, S. (1994). The guerrilla marketing handbook. Houghton Mifflin.
Cita Chicago (17th ed.)Levinson, Jay Conrad, i Seth Godin. The Guerrilla Marketing Handbook. Boston: Houghton Mifflin, 1994.
Cita MLA (9th ed.)Levinson, Jay Conrad, i Seth Godin. The Guerrilla Marketing Handbook. Houghton Mifflin, 1994.
Atenció: Aquestes cites poden no estar 100% correctes.