The effect of brand commitment on the evaluation of nonpreferred brands A discomfirmation process.
| Publicado no: | Journal of consumer research V. 35, 5 (2009). |
|---|---|
| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |
| Publicado no: | Journal of consumer research V. 35, 5 (2009). |
|---|---|
| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |