The effect of brand commitment on the evaluation of nonpreferred brands A discomfirmation process.
| Publicat a: | Journal of consumer research V. 35, 5 (2009). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |
| Publicat a: | Journal of consumer research V. 35, 5 (2009). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |