APA (7th ed.) Citation

Kumar, V. Performance implications of adopting a customer-focused sales campaign. Journal of marketing.

Chicago Style (17th ed.) Citation

Kumar, V. "Performance Implications of Adopting a Customer-focused Sales Campaign." Journal of Marketing .

MLA (9th ed.) Citation

Kumar, V. "Performance Implications of Adopting a Customer-focused Sales Campaign." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.