Where did all that money go? Understanding how consumers allocate their consumption budget.

Where did all that money go? Understanding how consumers allocate their consumption budget.

Bibliographic Details
Published in:Journal of marketing V. 72, 1-6 (2008).
Main Author: Du, Rex Y.
Format: Article
Language:English
Subjects:
Allocations.
Consumer spending.
Consumption.
Economic models.
Market research.
Discretionary income.