Damage from corrective advertising causes and cures.

ग्रंथसूची विवरण
में प्रकाशित:	Journal of marketing V. 72, 1-6 (2008).
मुख्य लेखक:	Darke, Peter R.
स्वरूप:	लेख
भाषा:	English
विषय:	Corrective advertising. Impact analysis. Reputations.