Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V. 72, 1-6 (2008).
1. Verfasser: Darke, Peter R.
Format: Artikel
Sprache:English
Schlagworte:
Corrective advertising.
Impact analysis.
Reputations.