Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Podrobná bibliografie
Vydáno v:Journal of marketing V. 72, 1-6 (2008).
Hlavní autor: Darke, Peter R.
Médium: Článek
Jazyk:English
Témata:
Corrective advertising.
Impact analysis.
Reputations.