Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Dades bibliogràfiques
Publicat a:Journal of marketing V. 72, 1-6 (2008).
Autor principal: Darke, Peter R.
Format: Article
Idioma:English
Matèries:
Corrective advertising.
Impact analysis.
Reputations.