Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Bibliografiske detaljer
Udgivet i:Journal of marketing V. 72, 1-6 (2008).
Hovedforfatter: Darke, Peter R.
Format: Article
Sprog:English
Fag:
Corrective advertising.
Impact analysis.
Reputations.