Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing V. 72, 1-6 (2008).
Príomhchruthaitheoir: Darke, Peter R.
Formáid: Alt
Teanga:English
Ábhair:
Corrective advertising.
Impact analysis.
Reputations.