The effects of a different category context on target brand evaluations.

The effects of a different category context on target brand evaluations.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 35, 1-4 (2008).
Egile nagusia: Nam, Myungwoo
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Decision making.
Brands.
Product placement.
Consumer behavior.