The effects of a different category context on target brand evaluations.

The effects of a different category context on target brand evaluations.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 35, 1-4 (2008).
Hoofdauteur: Nam, Myungwoo
Formaat: Artikel
Taal:English
Onderwerpen:
Decision making.
Brands.
Product placement.
Consumer behavior.