APA (7th ed.) Citation

Krishna, A. Language choice in advertising to bilinguals: Asymmetric effects for multinationals versus local firms. Journal of consumer research.

Chicago Style (17th ed.) Citation

Krishna, Aradhna. "Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals Versus Local Firms." Journal of Consumer Research .

MLA (9th ed.) Citation

Krishna, Aradhna. "Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals Versus Local Firms." Journal of Consumer Research, .