Unrealistically optimistic consumers a selective hypothesis testing account for optimism in predictions of future behavior.
| Published in: | Journal of consumer research V. 35, 5 (2009). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of consumer research V. 35, 5 (2009). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |