Tanner, R. J. Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior. Journal of consumer research.
Chicago Style (17th ed.) CitationTanner, Robin J. "Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior." Journal of Consumer Research .
MLA (9th ed.) CitationTanner, Robin J. "Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior." Journal of Consumer Research, .
Warning: These citations may not always be 100% accurate.