APA (7th ed.) Citation

Cunha, M., Jr. Asymmetries in the sequential learning of brand associations: Implication for the early entrant advantage. Journal of consumer research.

Chicago Style (17th ed.) Citation

Cunha, Marcus, Jr. "Asymmetries in the Sequential Learning of Brand Associations: Implication for the Early Entrant Advantage." Journal of Consumer Research .

MLA (9th ed.) Citation

Cunha, Marcus, Jr. "Asymmetries in the Sequential Learning of Brand Associations: Implication for the Early Entrant Advantage." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.