APA (7th ed.) Citation

White, K. Self-benefit versus other-benefit marketing appeals: Their effectiveness in generating charitable support. Journal of marketing.

Chicago Style (17th ed.) Citation

White, Katherine. "Self-benefit Versus Other-benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support." Journal of Marketing .

MLA (9th ed.) Citation

White, Katherine. "Self-benefit Versus Other-benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support." Journal of Marketing, .