Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing V.73, 1-2, 4 (2009).
Príomhchruthaitheoir: Han, Jin K.
Formáid: Alt
Teanga:English
Ábhair:
Consumer behavior.
Preferences.
Consumer goods.