Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Détails bibliographiques
Publié dans:Journal of marketing V.73, 1-2, 4 (2009).
Auteur principal: Han, Jin K.
Format: Article
Langue:English
Sujets:
Consumer behavior.
Preferences.
Consumer goods.