Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V.73, 1-2, 4 (2009).
Prif Awdur: Han, Jin K.
Fformat: Erthygl
Iaith:English
Pynciau:
Consumer behavior.
Preferences.
Consumer goods.