Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Detalhes bibliográficos
Publicado no:Journal of marketing V.73, 1-2, 4 (2009).
Autor principal: Han, Jin K.
Formato: Artigo
Idioma:English
Assuntos:
Consumer behavior.
Preferences.
Consumer goods.