Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Bibliografski detalji
Izdano u:Journal of marketing V.73, 1-2, 4 (2009).
Glavni autor: Han, Jin K.
Format: Članak
Jezik:English
Teme:
Consumer behavior.
Preferences.
Consumer goods.