Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Detalles Bibliográficos
Publicado en:Journal of marketing V.73, 1-2, 4 (2009).
Autor principal: Han, Jin K.
Formato: Artículo
Lenguaje:English
Materias:
Consumer behavior.
Preferences.
Consumer goods.