Technology convergence when do consumers prefer converged products to dedicated products?.

Technology convergence when do consumers prefer converged products to dedicated products?.

Podrobná bibliografie
Vydáno v:Journal of marketing V.73, 1-2, 4 (2009).
Hlavní autor: Han, Jin K.
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Preferences.
Consumer goods.