Are women more loyal customers than men? Gender differences in loyalty firms and individual service providers.

Are women more loyal customers than men? Gender differences in loyalty firms and individual service providers.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V.73, 1-2, 4 (2009).
Yazar: Melnyk, Valentyna
Materyal Türü: Makale
Dil:English
Konular:
Gender differences.
Brand loyalty.
Customer services.
Customer relations.