Market-driven management strategic and operational marketing

Market-driven management strategic and operational marketing

Bibliografiske detaljer
Hovedforfatter: Lambin, Jean-Jacques, 1933-
Andre forfattere: Chumpitaz, Ruben, Schuiling, Isabelle 1962-
Format: Bog
Sprog:English
Udgivet: New York Palgrave Macmillan 2007.
Udgivelse:2nd ed.
Fag:
Marketing > Europe.
Marketing > Europe > Management.
Online adgang:Table of contents only