Market-driven management strategic and operational marketing

Market-driven management strategic and operational marketing

Bibliografske podrobnosti
Glavni avtor: Lambin, Jean-Jacques, 1933-
Drugi avtorji: Chumpitaz, Ruben, Schuiling, Isabelle 1962-
Format: Knjiga
Jezik:English
Izdano: New York Palgrave Macmillan 2007.
Izdaja:2nd ed.
Teme:
Marketing > Europe.
Marketing > Europe > Management.
Online dostop:Table of contents only