Kotler, P., Bowen, J., & Makens, J. C. (2010). Marketing for hospitality and tourism (5th international ed.). Pearson.
Cita Chicago (17th ed.)Kotler, Philip, John Bowen, i James C. Makens. Marketing for Hospitality and Tourism. 5th international ed. Boston: Pearson, 2010.
Cita MLA (9th ed.)Kotler, Philip, et al. Marketing for Hospitality and Tourism. 5th international ed. Pearson, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.