TY  - BOOK
T1  - Marketing communications in tourism and hospitality concepts, strategies and cases
A1  - McCabe, Scott
LA  - English
PP  - Amsterdam
PB  - Elsevier
YR  - 2009
UL  - https://tuklas.up.edu.ph/Record/UP-99796217609164709
OP  - 300
CN  - TX 911.3 M3 M33 2009
SN  - 9780750682770
KW  - Hospitality industry : Marketing.
KW  - Tourism : Marketing : Cases.
KW  - Communication in marketing : Cases.
ER  -