Media selling television, print, Internet, radio

Detalles Bibliográficos
Autor principal:	Warner, Charles 1932-
Formato:	Libro
Lenguaje:	English
Publicado:	Chichester, Eng. Wiley-Blackwell 2009.
Edición:	4th ed.
Materias:	Selling > Broadcast advertising. Advertising, Newspaper. Internet advertising. Advertising, Magazine. Advertising, Outdoor.