Shifting signals to help health using identity signaling to reduce risky health behaviors.

Shifting signals to help health using identity signaling to reduce risky health behaviors.

Bibliographic Details
Published in:Journal of consumer research V. 35, 1-4 (2008).
Main Author: Berger, Jonah
Format: Article
Language:English
Subjects:
Health behavior.
Social identity.
Influence.
Alcohol use.
Nutrition.