Using extremeness aversion to fight obesity policy implications of context dependent demand.

Using extremeness aversion to fight obesity policy implications of context dependent demand.

Bibliographic Details
Published in:Journal of consumer research V. 35, 1-4 (2008).
Main Author: Sharpe, Kathryn M.
Format: Article
Language:English
Subjects:
Obesity.
Weight control.
Consumption.
Consumer behavior.