Flying under the radar perverse package size effects on consumption self-regulation.

Flying under the radar perverse package size effects on consumption self-regulation.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 35, 1-4 (2008).
Hoofdauteur: Do Vale, Rita Coelho
Formaat: Artikel
Taal:English
Onderwerpen:
Consumption.
Consumer behavior.
Self regulation.
Package design.