Assortment size and option attractiveness in consumer choice among retailers.

Assortment size and option attractiveness in consumer choice among retailers.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Chernev, Alexander
Format: Article
Sprog:English
Fag:
Retailing industry.
Consumer behavior.
Correlation analysis.