Assortment size and option attractiveness in consumer choice among retailers.

Assortment size and option attractiveness in consumer choice among retailers.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Chernev, Alexander
Médium: Článek
Jazyk:English
Témata:
Retailing industry.
Consumer behavior.
Correlation analysis.