APA (7th ed.) Citation

Chernev, A. Assortment size and option attractiveness in consumer choice among retailers. Journal of marketing research.

Chicago Style (17th ed.) Citation

Chernev, Alexander. "Assortment Size and Option Attractiveness in Consumer Choice Among Retailers." Journal of Marketing Research .

MLA (9th ed.) Citation

Chernev, Alexander. "Assortment Size and Option Attractiveness in Consumer Choice Among Retailers." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.