APA (7th ed.) Citation

Dougherty, D. What service customers really want. Harvard Business Review.

Chicago Style (17th ed.) Citation

Dougherty, Dave. "What Service Customers Really Want." Harvard Business Review .

MLA (9th ed.) Citation

Dougherty, Dave. "What Service Customers Really Want." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.