Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

书目详细资料
发表在:Journal of marketing research V. 46, 1-6 (2009).
主要作者: Kyoungmi Lee
格式: 文件
语言:English
主题:
Consumer behavior.
Brand identification.
Fast food industry.