Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 46, 1-6 (2009).
Huvudupphovsman: Kyoungmi Lee
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer behavior.
Brand identification.
Fast food industry.