Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 46, 1-6 (2009).
Hoofdauteur: Kyoungmi Lee
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.
Brand identification.
Fast food industry.