Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Kyoungmi Lee
Format: Article
Sprog:English
Fag:
Consumer behavior.
Brand identification.
Fast food industry.