Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of marketing research V. 46, 1-6 (2009).
المؤلف الرئيسي: Kyoungmi Lee
التنسيق: مقال
اللغة:English
الموضوعات:
Consumer behavior.
Brand identification.
Fast food industry.