Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

Can McDonald's food ever considered healthful? Metacognitive experiences afect the perceived understanding of a brand.

書誌詳細
出版年:Journal of marketing research V. 46, 1-6 (2009).
第一著者: Kyoungmi Lee
フォーマット: 論文
言語:English
主題:
Consumer behavior.
Brand identification.
Fast food industry.