APA (7th ed.) Citation

Libai, B. The diffusion of services. Journal of marketing research.

Chicago Style (17th ed.) Citation

Libai, Barak. "The Diffusion of Services." Journal of Marketing Research .

MLA (9th ed.) Citation

Libai, Barak. "The Diffusion of Services." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.