The role of imagination-focused visualization on new product evaluation.

The role of imagination-focused visualization on new product evaluation.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 46, 1-6 (2009).
Yazar: Min Zhao
Materyal Türü: Makale
Dil:English
Konular:
Impact analysis.
Visualization.
Product management.
Consumer behavior.